Some web locations contained texts linked to the case of Vladimir Čučović and his initiative which was directed to Banca Intesa in Belgrade. The on-line discussion and positioning of a ‘little man’ in front of a ‘big company’, with the ‘ever mighty’ citizen medium -> the Internet <- in the middle, was appealing enough for […]

A very important thing is being neglected by more and more experts from various communication and management areas . You can’t see it, perhaps. Nevertheless, the entire story about the Internet revolution does not stop to surprise us (pleasantly- unpleasantly, depending on which side of the ring we are standing). Each day there is something […]

At this moment, I am participating in the creation of three corporate blogs, and lately, a few people dear to me also started blogging… with what they personally have to offer… for their own (and my own) pleasure. The same questions impose here… I will upload some fresh lectures on corporate blogging… a couple of […]

1. Being correct with people 2. Knowing how to lead in general If you’re commissioned, think about the following things: 1. Does the organization that’s planning to hire you understand online dialogue? 2. Does this organization see online activism ONLY as a fad or a trend? 3. Does it have the strength and the willpower […]