1. Simplicity – use simple words! Supposedly, it’s important to many people that they receive messages from eloquent and educated people. The numbers however speak differently in the US. Don’t use words whose meaning people will have to look in the dictionary -> the chance is they WON’T! You’ll simply be misunderstood. According to Luntz, […]

  Now take a look at the following figures: – People have never accepted as much information as today! In fact, it’s information that is looking for and successfully finding US! – There are less people working at news desks than 10 years ago – The news industry crisis is also affecting us (communications professionals) […]

Work. There’s no secret, there’s no much, there’s no lottery. Work, work, and more work! Less sleep, more learning. Less fun, more dedication. Less futile interactions, more quality inputs. The worst is when you’re young. No. The worst is when you’re young and have potential. Then one day you get a chance, a path shows […]

You’ll become (more) visible! In this industry, in your niche, on the entire web! Search engines love user generated content – i.e., content related to themes and key words that have the chance of getting a high ranking on Google (as well as other search engines) by using a medium that search engines prefer. If […]

The other day I spoke to Marija Dragić, a reporter from Tanjug, on the topic of on-line activities of domestic political parties. I would have a couple of remarks in the part of interpretation, but given that I was talking too fast, being focused on some other topics as well, I do consider the interview […]

Carl Gustav Jung, a psychiatrist and the founder of the methodology of analytical psychology (among other things), stated that in order to understand psychology you had to possess knowledge in the following fields: philology, history, archeology, mythology, folklore studies, ethnology, philosophy, theology, children psychology and biology! Which knowledges do we have to possess in order […]

In the last week of September, I was one of the few guests of Zavarovalnica Maribor, and having dinner with Edward de Bono. De Bono coined the term of lateral thinking and created the concept of ‘six thinking hats’ – a well-known model for creative solving of problems. I have to say, a Grand man […]

How and for what do Fortune 100 companies use Social Media

At the end of August, the city of Bled was a host to a chosen circle of political and business representatives of Europe. In addition to the numerous guests of the Ministry of Foreign Affairs of the Republic of Slovenia- the host of the Strategic Conference 2010, in those days Bled was visited by the […]

2009 report on trends and numbers regarding Internet development