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PR techniques #trends

#trends #PR_techniques #online_conference #infographics

Do you remember Belgrade, Ljubljana, Zagreb or Vienna 20 years ago? 30 years ago?

There’s a certain difference when you compare them today. Just imagine the difference between the same cities today and a century ago?! Yes, there is a difference. Now visualize a press release. Some of those that you’ve written, received or read somewhere these days… It’s the same. It’s absolutely the same as it was one hundred years ago!

The world is turning. Industries are adapting. Communication techniques are advancing. Daily. A dominant communicational tool of PR: a press release is the same and as consistent as it was a century ago!

The history of the famous “Inverted Pyramid” model is the foundation of most news, relating back to the 19th century and since then has become the dominant model of release writing.

Take a look at the example below:

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Do you know how to be a PR?

Carl Gustav Jung, a psychiatrist and the founder of the methodology of analytical psychology (among other things), stated that in order to understand psychology you had to possess knowledge in the following fields: philology, history, archeology, mythology, folklore studies, ethnology, philosophy, theology, children psychology and biology!

Which knowledges do we have to possess in order to understand communicology and our (humble) PR? An which skills…

Talking to my fellow colleagues, we realized that not many PRs have good knowledge in, let’s say, general culture, linguistics, economy, management, politics, psychology, art, history (of business, communications and society as a whole).

Wide education – better focus in doing business!- (DDj, sometime, somewhere)

When it comes to skills necessary to make a good PR manager out of you, I would emphasize the development and perfection of learning abilities, listening, reading, problem solving and creative thinking, group productivity, negotiation, organizational and leadership skills in general.

With this base, our profession is just like the media and the public present it: we are mere operators of promotional activities aiming at the additional product or (in best case) brand promotion.

With the knowledges and abilities of that kind – it is no wonder that we are seen as chatters in stead of the wise, direct communicators to all target publics and the most wide community.

Pay no attention to me, I’m just thinking out loud…

Your DDj

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