Carl Gustav Jung, a psychiatrist and the founder of the methodology of analytical psychology (among other things), stated that in order to understand psychology you had to possess knowledge in the following fields: philology, history, archeology, mythology, folklore studies, ethnology, philosophy, theology, children psychology and biology!
Which knowledges do we have to possess in order to understand communicology and our (humble) PR? An which skills…
Talking to my fellow colleagues, we realized that not many PRs have good knowledge in, let’s say, general culture, linguistics, economy, management, politics, psychology, art, history (of business, communications and society as a whole).
Wide education – better focus in doing business!- (DDj, sometime, somewhere)
When it comes to skills necessary to make a good PR manager out of you, I would emphasize the development and perfection of learning abilities, listening, reading, problem solving and creative thinking, group productivity, negotiation, organizational and leadership skills in general.
With this base, our profession is just like the media and the public present it: we are mere operators of promotional activities aiming at the additional product or (in best case) brand promotion.
With the knowledges and abilities of that kind – it is no wonder that we are seen as chatters in stead of the wise, direct communicators to all target publics and the most wide community.
Pay no attention to me, I’m just thinking out loud…