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10 rules of successful communication

It’s not what people say, it’s what people hear – Frank Luntz

Business/personal assistant or secretary; wife or spouse/partner; investment or expense; worker or associate.

The choice of words with synonymous or similar meaning can greatly affect the message we send out. Regardless of the fact whether we competently choose words for business purposes while preparing a speech for a public figure or for personal use, their choice, rhythm and combination can even be of greater significance than the actual message in case our goal is to leave a certain impression.

Here are 10 rules of successful communication from the book Words that Work by Frank Luntz that came to mind the other day while drafting a communicational concept of a turn-over strategy for a former minister. The advice Luntz gave is more than useful:

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PR techniques #trends

#trends #PR_techniques #online_conference #infographics

Do you remember Belgrade, Ljubljana, Zagreb or Vienna 20 years ago? 30 years ago?

There’s a certain difference when you compare them today. Just imagine the difference between the same cities today and a century ago?! Yes, there is a difference. Now visualize a press release. Some of those that you’ve written, received or read somewhere these days… It’s the same. It’s absolutely the same as it was one hundred years ago!

The world is turning. Industries are adapting. Communication techniques are advancing. Daily. A dominant communicational tool of PR: a press release is the same and as consistent as it was a century ago!

The history of the famous “Inverted Pyramid” model is the foundation of most news, relating back to the 19th century and since then has become the dominant model of release writing.

Take a look at the example below:

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