How to think smarter?

In the last week of September, I was one of the few guests of Zavarovalnica Maribor, and having dinner with Edward de Bono. De Bono coined the term of lateral thinking and created the concept of ‘six thinking hats’ – a well-known model for creative solving of problems.

I have to say, a Grand man of the present and a warm speaker.

There is no person in the world who doesn’t want to be creative. Everybody has to want to be creative. Life can be more interesting, fun and advanced if followed by creativity.– Edward de Bono

I’ll try to sum up the main elements of De Bono’s scientific work.

We’ll start with a few lines on the theory of thinking…

From the aspect of cognitive contents, thinking can be:

  • Convergent– starts from the assumption that there is only one solution and all activities and efforts are directed towards the finding of that one ‘right’ solution
  • Divergent – the thoughts are not directed towards one, but more different solutions.

In psychology, there is a division into:

  • Vertical – thinking that is being developed ‘step by step’, and thoughts are aimed at one goal. This is a slow a and tiring process, freed of enthusiasm and freshness, but very often successful; and
  • Lateral – thinking as De Bono defined it and it basically means that thoughts choose a ‘curvy’ road; with many associations and sparkles which enrich the main stream of thinking.

Lateral thinking results in creative ideas whose implementation creates innovations. – De Bono

Creativity & innovation…

It is crucial to understand that creativity is an ability of making new ideas. Even more, however, you have to understand innovation as the implementation of those creative ideas. It is only logical to conclude that mankind, as we know it, is filled with amazing visual, cultural and technological treasures-> all the results of creativity!

In history, creativity was assigned to the Muses, the God’s intervention, the cognitive process, social surrounding, and finally, during the XX century, creativity was understood as a possibility, that is, potential, of each individual.

Thinking today…

De Bono reminds us that our innate way of thinking is based on analyses and making conclusions. A situation is being analyzed in order to identify any standard element for it to be used in a standard reply. This, according to him, is an exquisite thing, but not even close enough to makeing something new and fresh. De Bono sees the dominance of vertical thinking mainly in the bases of our culture and a specific way of thinking making us believe that we always have to push forward on a predetermined direction.

If an idea is not absurd in its beginning, nothing will come out of it!- A. Einstein

Thinking & business…

De Bono sees the pulsating economical and overall social movements, fast pace and permanent pressure the companies are disposed to as great markets and playgrounds for the implementation of the lateral-> out of the ordinary, fresh and dynamic way of thinking.

Do not presuppose, in any way, that creative ideas are always high-risk businesses.- De Bono

De Bono points out that companies often claim that they have all the new ideas they need. Creativity is in most cases an unknown quantity and big corporations do not like to put themselves into mercy or unmercy of something so insecure. Likewise, there are companies which believe in the osmosis; they let others try out the new ideas and if they are successful, take all the credit for themselves. The new ideas are being absorbed through the process of ‘osmosis’, even unconsciously. To make it short and simple, corporations do not want new ideas; they want ‘successful new ideas’

The bigger the productivity in a company, the bigger the need is for creativity. Productivity will elicit the max provided by a new idea. If a company is unproductive, it will have less new ideas. Productivity and creativity are complementary to one another, not the other way around.- Edward de Bono

In order to graphically show where the thoughts are going to, and where they could must go to, he created a model of ‘six hats’. In this way, De Bono suggested that the problem or challenge should be put into pieces, taking into account, when giving solutions, the six elements of the stream of thought (ratio, information, sensation, but also optimism…). Only when each angle of perspective is touched by our cognitive activities do we find an adequate solution and make the process which helped us come to that solution worthy of creative potential of each person.

How to be (even) better…

Although we are not all born to be artists, chefs or sportsmen, there are numerous techniques which can help us perfect our abilities. It’s the same with knowledges. It’s the same with thinking, in that aspect. De Bono believes that with the use of new methods of thinking, together with permanent training and curiosity, our cognitive and creative possibilities are also becoming bigger.

Hm, we could give it a shot, but I am not convinced that every stone is a precious one, i.e. that it can become precious. In that spirit, pay attention to the basic features of the persons with high potential for creativity -> innovation- perhaps with it we can more easily comprehend which of our own features we can work on in order to increase our fresh intellectual capacity:

  1. 1. You have a polyvalent talent
1. You are highly specialized
  1. 2. You are familiar with diverse cultural values
2. You reject everything out of the ordinary
  1. 3. You are independent in thinking
3. You expect quick & superficial results
  1. 4. You communicate your thoughts & feelings well
4. You reject everything that doesn’t give instant results
  1. 5. You possess active intellectual curiosity
5. You are afraid of an embarrassing truth
  1. 6. You like to play & compete
6. You are not motivated to work
  1. 7. You think highly of yourself
7. You reject personal responsibility
  1. 8. You find pleasure in working
8. You are not comfortable with collective work
  1. 9. You are original & funny
9. You pay too much attention to your superiors
10. You are ambitious & confident 10. You criticize everything modern and new
11. You do not have affinity towards authorities 11. You are afraid of failure & ‘play the safe card’
12. You are persistent & committed to work 12. You are a pessimist, discourage your surrounding, constantly criticizing
13. You are a bit egoistic and narcissistic 13. You lack self-confidence

New times demand new ideas!

What can we offer to the world?

Your DDj

Komentari (11)

volim tvoje postove (mada retko komentarišem), uvek pružiš dosta zanimljivih podataka i informacija.


Osvežavajuće ;)

Mada smo (u Srbiji) vrlo deficitarni sa stručnim knjigama, preporučujem vam ‘Lateralni marketing’ Kotler & Trias de Bes (Adizes 2005.)- tehnike za iznalaženje novih marketing ideja. Knjiga u kojoj se itekako pozivaju na De Bona.

Lateralno razmišljanje, razmišljanje izvan okvira. Like ;)


Ja sam od onih koji mogu deset puta da gledaju jedan isti film ili čitaju jednu istu knjigu , samo da bi stigli do mesta na kojem postoji jedna jedina neverovatno dobra rečenica. Jedan drugačiji pogled na svet.
Ala ovde ima takvih rečenica! Sjajno! :)


“Svi moraju da žele da budu kreativni.”
Ne moraju, ali velika vecina aktivne populacije zeli to u jednom periodu delovanja. Obicno dok su mladji.

Medjutim, retko ko tu zelju odrzava tokom celog veka.
Realno, relativno mali procenat ljudi je zaista kreativan. Ostali to uglavnom samo zele da budu.
Mnogi vremenom shvate da postoje i drugi aspekti zivota, koji traze drugacije sposobnosti npr. sistematicnost, upornost, vestinu.. u okviru postojecih ustaljenih puteva. Posvete se radu a ne izmisljanju RNS (rupa na saksiji).

Prvi, kreativni, najcesce razviju svoje sisteme rada i misljenja. Pravila ih dave.

Za ove druge, sablonizuju se ove tehnike razmisljanja, kako bi u nedostatku prave kreacije mogli da prate do koje mere su stigli u razvijanju svoje kreativnosti.
Od toga lepe vajde imaju koji smisle takva pravila a za njima i drugi krug ljudi koji promovisu njihove sisteme, razni Adizesi i sl.


Ne bom še komentirala. Vzela si bom čas in tekst še večkrat prebrala. Zelo dobra tema
za razmislek, kako spremeniti preveč pogost način mišljenja, ne/reagiranja, pasivnosti,
skrivanja za izgovori…., kar ne prinese napredka ne sebi ne poslu.
Hvala Dragana za take dobre teme.


Da, čuvena “Šest šešira za razmišljanje”. Definitivno jedinstvena knjiga i ona koja navodi na primenu ideja umesto samo mehaničkog rada…


To! Nadam se, da če sve veče korporacije razumeti poantu kreativizma i početi ceniti kreativnost kod svojih zaposlenih.


Sada posto sam ja jos uvek mali i ne zanima me biznis i marketing, ali mi se cini da niste napisali metode poboljsanja i kako da budemo bolji, a voleo  bih da isprobam te metode. Pa ukoliko nije problem da okacite i njih.
Unapred zahvalan Simo Radjenovic

Dodaj komentar

Pošalji komentar →