Take a look at the bigger picture!<\/p>\n
Think about innovations that don’t cost anything, but advance and facilitate work:<\/p>\n
Images!<\/strong><\/p>\n Good, colorful, creative, animated images or caricatures! Laid out into infographics! All data put into images, all words into numbers. All articles or detailed essays should be left for a face to face meeting with journalists or discussed in a phone call!<\/p>\n The first known infographic was assembled by Goebels, the Nazi minister of propaganda.<\/em><\/p><\/blockquote>\n Here is an interesting infographic addressing savings and the habits of people who put money away:<\/p>\n Source of infographic -> Flickr via @rajkamalaich<\/a><\/p>\n #useful: <\/strong>daily source & samples of infographics: dailyinfographic.com<\/a><\/p>\n Links!<\/strong><\/p>\n Free up news-desk inboxes! Post content to innovative media centers based around your website. You don’t have to be a social media expert (right away) to open a company YouTube account and use it to post videos, advertisements, press conferences.<\/p>\n Using Slide share<\/a> for example, you can instantly create presentations and graphics, as well as share them. Files, annual reports, studies, graphics and PDF flyers can instantly be posted to your Scribd<\/a> account, a great file sharing service! Very simple, very quick, very safe! Don’t send e-mails, don’t burn CDs\u2026 send people links! <\/strong>Make it easier for them. Speed up the process of news creation! Help them win the race against a mass that already knows this and works much quicker than you and them. Do this for yourself.<\/p>\n Organize your website’s media center as soon as possible!<\/p>\n Press conference!<\/strong><\/p>\n Do you hold press conferences? I know you do. Why not install a camera in the conference hall that would translate your event in live time? Then you share your link\u2026 and then your event is followed not only by the present journalists – them for sure. You could also be followed by those journalists that couldn’t make it due to:<\/p>\n Your event can also be followed by a broader online community: bloggers, active twitter users or random web surfers. This is actually a public conference, not for the press. This is a media conference, where today, wherever we are, we’re all media!<\/p>\n Costs?! Zilch! Benefits – multiple!<\/p>\n As far as I know, aside from numerous free solutions, streaming support in Serbia is done by crews from Madnet<\/a> and live E-tv<\/a>. <\/em><\/p><\/blockquote>\n Besides live streaming, you’ll also have a video recording for your web archive which can later on be posted to your YouTube or Vimeo accounts. Don’t fuss too much over video quality – people aren’t looking for model-like anchors! What will do is simply having some good discussion themes, interesting offers and let the audience get a feel for the people on the other side. By no means have professional speakers or trained PR professionals. If you’re authentic, you can’t be too wrong!<\/p>\n Take a look at how I see a modern press release. AIK bank<\/a> (yeah, the domestic one) has successfully stepped into this (via @Trojka.rs<\/a>):<\/p>\n Simple. Informative. Useful.<\/p>\n A proactive communicational approach was the theme at the conference hosted by Proactive<\/a>, Prime agency<\/a> in Vla\u0161i\u0107. Here are the slides:<\/p>\n![\"\"](\"https:\/\/www.draganadjermanovic.com\/english\/wp-content\/uploads\/2012\/03\/09-42_consumerspending.jpg\" "\\"09-42_consumerspending\\"")
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