Carl Gustav Jung, a psychiatrist and the founder of the methodology of analytical psychology (among other things), stated that in order to understand psychology you had to possess knowledge in the following fields: philology, history, archeology, mythology, folklore studies, ethnology, philosophy, theology, children psychology and biology!<\/p>\n
Which knowledges do we have to possess in order to understand communicology and our (humble) PR? An which skills…<\/strong><\/p>\n Talking to my fellow colleagues, we realized that not many PRs have good knowledge<\/strong> in, let’s say, general culture, linguistics, economy, management, politics, psychology, art, history (of business, communications and society as a whole).<\/p>\n Wide education – better focus in doing business!- (DDj, sometime, somewhere)<\/p><\/blockquote>\n When it comes to skills<\/strong> necessary to make a good PR manager out of you, I would emphasize the development and perfection of learning abilities, listening, reading, problem solving and creative thinking, group productivity, negotiation, organizational and leadership skills in general.<\/p>\n With thi<\/strong>s base<\/em><\/strong>, our profession<\/strong> is just like the media and the public present it: we are mere operators of promotional activities aiming at the additional product or <\/strong>(in best case) brand promotion.<\/strong><\/p>\n With the knowledges and abilities of that kind – it is no wonder that we are seen as chatters in stead of the wise, direct communicators to all target publics and the most wide community.<\/p>\n Pay no attention to me, I’m just thinking out loud…<\/p>\n Your DDj[:]<\/p>\n","protected":false},"excerpt":{"rendered":" Carl Gustav Jung, a psychiatrist and the founder of the methodology of analytical psychology (among other things), stated that in order to understand psychology you had to possess knowledge in the following fields: philology, history, archeology, mythology, folklore studies, ethnology, philosophy, theology, children psychology and biology! Which knowledges do we have to possess in order […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[793],"tags":[377,591,626,726],"class_list":["post-15371","post","type-post","status-publish","format-standard","hentry","category-previous-writings","tag-edukacija","tag-odnosi-s-javnoscu-2","tag-pr-2","tag-znanja-2","odd"],"_links":{"self":[{"href":"https:\/\/draganadjermanovic.com\/en\/wp-json\/wp\/v2\/posts\/15371","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/draganadjermanovic.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/draganadjermanovic.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/draganadjermanovic.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/draganadjermanovic.com\/en\/wp-json\/wp\/v2\/comments?post=15371"}],"version-history":[{"count":2,"href":"https:\/\/draganadjermanovic.com\/en\/wp-json\/wp\/v2\/posts\/15371\/revisions"}],"predecessor-version":[{"id":18171,"href":"https:\/\/draganadjermanovic.com\/en\/wp-json\/wp\/v2\/posts\/15371\/revisions\/18171"}],"wp:attachment":[{"href":"https:\/\/draganadjermanovic.com\/en\/wp-json\/wp\/v2\/media?parent=15371"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/draganadjermanovic.com\/en\/wp-json\/wp\/v2\/categories?post=15371"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/draganadjermanovic.com\/en\/wp-json\/wp\/v2\/tags?post=15371"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}